Your Expertise
Deserves Authority,
Not Just Recognition.
We build premium personal & corporate brands for senior executives, coaches & consultants, and founders scaling their business ready to lead their market.
Which path describes you?
Senior Professionals
Your title commands the room — but your online presence doesn't match your real authority.
We architect a brand that positions you as the go-to voice in your industry, opening doors to speaking, board roles, and consulting.
Coaches & Consultants
You're exceptional at what you do — but struggling to attract premium clients at the rates you deserve.
We build a clarity-first brand that communicates your unique methodology and commands high-ticket positioning.
Growth & Scaling Founders
You've moved past the idea stage — but your brand hasn't caught up with how far the business has grown.
We translate your traction into a credibility-building brand narrative that attracts bigger clients, partners, and opportunities.
50+
Brands Transformed
The strategist behind Africa's most recognisable personal brands.
Wambui Kuria is a personal and corporate branding strategist and digital marketing expert with over a decade of experience helping African professionals and organisations claim their authority online. She founded WABS Digital to bridge the gap between world-class expertise and world-class visibility.
Her approach is rooted in one belief: your brand should do the selling for you — attracting right-fit clients, commanding premium prices, and opening doors you didn't even know existed.
- 10+ years in personal & corporate branding and digital marketing
- 50+ executives, coaches, founders & organisations served
- Featured on Pearl Radio, Being Kambua & People Daily
- Clients across Africa and the diaspora
Four pillars.
One authority brand.
Every engagement is built on these four disciplines — each one essential to a brand that commands premium respect.
Brand Strategy
Positioning, messaging architecture, and competitive differentiation tailored to your target market.
Offer Packaging
Structuring your expertise into irresistible, premium-priced offers that sell themselves.
Visibility Systems
Consistent distribution strategies across LinkedIn, speaking, and strategic partnerships.
Content Marketing
Thought leadership frameworks that attract inbound leads and build undeniable authority.
Brands we have had the honour of serving.
Three paths to brand authority.
Whether you need an intensive brand-building sprint, a done-for-you execution team, or senior strategic oversight — choose the engagement that matches your stage.
Outsource to My Team
Hand your day-to-day marketing execution to Team WABS — a full outsourced marketing department, without full-time salaries.
- Brand & content strategy
- Graphic design & photography
- Videography & editing
- Social media & ads management
- Dedicated account oversight
3-month minimum engagement
4-Week Brand Accelerator
For professionals, consultants, coaches, and service-based founders who need to clarify, package, and launch their personal or business brand.
- Brand clarity, positioning & problem definition
- Offer packaging, pricing & digital foundations
- Content strategy & brand communication
- Networking, outreach & relationship building
- Full digital presence optimisation
Done-with-you engagement
Fractional CMO / Strategist
For CEOs, founders, and established businesses that need senior strategic marketing leadership — overseeing your in-house team, your outsourced team, or both.
- Brand positioning & commercial strategy
- KPI definition & marketing-to-revenue alignment
- Oversight of in-house or outsourced teams
- Sales & marketing alignment
- Every messaging touchpoint, aligned
Based on scope and complexity
Transformations that speak for themselves.
"Wambui is a standout for her exceptional skills in creating customised websites and captivating content, coupled with her strategic prowess in driving growth and monetisation."
"You have not only helped me gain clarity and amplify my personal brand — from 3,000 to over 20,000 followers — but you have also taken our corporate brand from 300 followers with little engagement to over 2,000 active followers. Your expertise is truly exceptional."
"Wambui taught me that striving for the perfect post does not guarantee success. She unlocked my confidence to put my brand out there — and someone on LinkedIn offered me a contract to develop a training course."
"The program covered everything — from brand positioning to website finalisation. She simply shortened my learning curve. Great value for money."
Before & after.
Real results.
Alex Mwangi
CEO, Cent Worrier & CCG
LinkedIn grew from 3,000 to 20,000+ followers
Elizabeth Nyambura
She Speaks Solar
Grew audience by 14,000+ across platforms
Ebi Sheila Diete-Spiff
Self-Love & Transition Coach
Launched a fully-branded coaching business
Corporate & brand agency case studies
The results above are personal branding engagements led by Wambui. For corporate branding, website builds, and full-agency portfolio work, see the WABS Digital Agency portfolio.
Your authority brand
starts with one conversation.
Book a complimentary Brand Clarity Session. In 60 minutes, we'll map your authority positioning and identify the fastest path to premium brand status.
Book Your Free Clarity SessionNo obligation. No hard sell. Just clarity.