As Seen
& Heard
Amplifying conversations that matter — on maternal health, workplace policy, and online entrepreneurship.
Beyond brand strategy and client work, Wambui Kuria has been sought out by media platforms across Kenya and beyond — as a voice on maternal health challenges, family-friendly workplace policies, and the power of online entrepreneurship for parents navigating career and family.
These features are not separate from client work.They are the foundation of it.
Wambui's media presence grew directly from her willingness to speak honestly about an experience most professionals keep private.
When a high-risk pregnancy forced her to leave formal employment, she did not step back — she built forward. She transitioned into remote work and online entrepreneurship, and she began speaking publicly about why that transition should not be as rare or as difficult as it is.
The conversations she started on social media — about the invisible burden placed on women and young parents in traditional workplaces — resonated far beyond what she expected. They reached podcast producers, newspaper editors, and radio hosts who wanted those conversations amplified to their audiences.
The result is a body of public advocacy that sits at the intersection of three themes:
- Maternal health and its real impact on professional women's careers
- The need for family-friendly workplace policies that support both mothers and fathers
- Remote work and online entrepreneurship as practical, proven alternatives — not fallback options
These features are not about visibility for its own sake. They are the natural outcome of a brand built on a genuine, lived story.
Conversations that matter.
Being Kambua Podcast
On Infertility, Maternal Health, and the Community We Owe Each Other
Kambua — one of Kenya's most respected voices on motherhood, faith, and resilience — invited Wambui onto the podcast to speak about her experience with infertility and a high-risk pregnancy. The conversation explored what genuine support looks like: from employers and healthcare institutions, to family, partners, and communities.
This episode is among the most personal Wambui has recorded. It connects directly to her decision to leave formal employment and build a business that could work around her health and her family — a decision that eventually became the foundation of WABS.
People Daily Newspaper
On Measuring Performance Beyond Attendance — A Challenge to the Workplace Status Quo
This feature grew from a post Wambui shared questioning the use of employee attendance as the primary metric for performance. The argument is straightforward: when women step away to manage family responsibilities — especially those tied to maternal health — they are often penalised rather than supported.
The People Daily feature expanded the conversation and opened a space for other professionals — men and women — to share their own experiences of being sidelined at work due to parenting or health-related absences. It sparked a broader public dialogue about what fair, human-centred workplaces could look like.
Pearl Radio
On Women Balancing Parenting and Careers in an Unfriendly Workplace Landscape
Pearl Radio invited Wambui to speak on a session dedicated to the realities women face when trying to balance careers and parenting within traditional workplace structures. The conversation covered fertility challenges, high-risk pregnancies, and childcare — the issues that most frequently force women to step away from employment entirely.
Wambui used the platform to highlight that remote work and online entrepreneurship are not second-tier options — they are legitimate, sustainable paths for parents who want to earn well without sacrificing their families. The session also expanded to acknowledge that young fathers face their own invisible pressures, often absent from early parenting without any structural support.
Why This Matters to WABS —
and to You.
Wambui's media presence is not a separate identity from her work as a brand strategist. It is evidence of the same principle she applies with every client:
"A strong brand is not built through strategy alone. It is built by being willing to show up, share your truth, and let that story do the work."
The features above grew organically from social media posts made with honesty and consistency. No PR agency. No paid placements. Just a clear message, a genuine story, and a willingness to be visible.
That is exactly what WABS helps its clients build — a brand presence rooted in real experience, positioned with clarity, and visible enough to create the opportunities that matter.
Your Story Has the
Same Power.
Whether you are an executive, a consultant, a coach, or a founder — your experience and expertise carry far more influence than you are currently leveraging online. The question is not whether your story is worth telling. The question is whether your brand is structured to tell it effectively.
Because clarity is the foundation of every strong brand.