The Roadmap to a Profitable Online Presence

When launching an online business or transitioning from offline to digital, many entrepreneurs and professionals make the same mistake: hiring a social media manager without first laying a solid foundation.

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What Most People Get Wrong About Launching Their Brand Online

When senior professionals or entrepreneurs think about launching an online business or transitioning their offline business online, the first move often involves hiring a social media marketer to create posts and run ads.

While it’s great to recognize the importance of establishing an online brand, many lack a foundational understanding of what it truly takes to build a profitable online presence.

As a result, you might rush into hiring a social media marketer without the necessary groundwork, leading to frustration when the expected results don’t materialize.

Even a highly competent social media manager can struggle to deliver success if your business lacks:

  • Brand Positioning:
    Do you know where your brand fits in the market and how it stands out from competitors?
  •  Brand Strategy: Have you defined a clear vision of your brand’s goals, values, and messaging that resonates with your target audience?
  • Marketing Strategy: Is there a comprehensive plan that outlines how to effectively reach and engage potential customers across various platforms?

Why This Roadmap Is Key To Your Online Success

To help you build a successful online presence and effectively monetize your expertise or services, this guide will provide you with essential questions you need to answer to gain clarity on your brand building efforts

This guide isn’t just a set of questions; it’s your roadmap to building a successful and profitable online brand.

Your Blueprint to Online Success Awaits – Start Building Now!

This roadmap isn’t just a guide. It’s a strategic blueprint designed to help you launch or revamp your online business with confidence. 

Don’t wait!

Download it now to start your journey with clarity and confidence. 


By providing your details, you also consent to receiving additional free resources and subsidized offers to help you build your brand efficiently and cost-effectively.

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Meet Wambui Kuria - Founder WABS

Your Guide to Building a Standout Online Brand

Hey there!

I’m Wambui Kuria, a branding and social media content strategist. I’m passionate about helping senior professionals and service-based entrepreneurs like you build strong online brands through effective content marketing and brand positioning.

After spending over five years in the corporate world of FMCG and gaining valuable experience in quality control, I made a career shift to focus on building my online presence. It wasn’t easy, and I often wish I had known what I know now—it would have made my journey smoother! But I have no regrets, just a deep desire to help you navigate this path more easily.

I’ve worked with many professionals—from coaches and consultants to service-based entrepreneurs—to help them launch their online brands, and in 2025, I’m aiming to impact over 100 more of you!

I’ve put together a roadmap with key questions to guide you as you start growing your brand online. I hope this set of questions serves as your compass, providing direction for the right steps you should take in launching your online presence.