Description
The Brand Positioning, Identity & Marketing Strategy Development program is a comprehensive 4-week training designed to help you position your brand, define your identity, and craft a winning marketing strategy. Ideal for professionals and entrepreneurs looking to refine their online presence and attract their ideal clients, this program provides a structured approach to branding and marketing success.
What’s Included?
Week 1: Brand Audit & Positioning
- Evaluate your social media presence and content strategy
- Analyze audience insights and performance metrics
- Conduct a strategic call to define key skills, client pain points, and monetization opportunities
- Refine your brand positioning and optimize your offer to stand out
- Define your target audience and craft a compelling brand positioning statement
- Develop a unique brand story, tagline, and content templates
Week 2: Brand Identity Development
- Establish your brand’s tone, style, and visual identity (color palettes, fonts, logos)
- Develop cohesive branding elements and messaging guidelines
Week 3: Social Media & Website Optimization
- Optimize your LinkedIn profile and other social media platforms
- Create engaging CTAs, branded visuals, and website enhancements
- Design custom profile pictures, social media icons, and cover photos
Week 4: Crafting a Winning Marketing Strategy & Irresistible Offer
- Package your offer into a high-value, compelling solution
- Create a lead magnet to engage and nurture potential clients
- Develop a high-converting landing page with persuasive copy
- Outline a Marketing Strategy Blueprint, including organic and paid marketing tactics
- Build a 30-day content plan with co-created posts to boost visibility and drive sales
This program equips you with a strong brand foundation, a market-ready identity, and an actionable marketing plan to attract and convert your ideal clients.
