Case Study Amazing Study Awesome Study Successful
Here’s how we increased engagement, decreased response time, and generated more high quality leads.
Ebi Sheila Diete-Spiff
Ebi Sheila
As a leading virtual branding and marketing agency in Africa, we partnered with Ebi Sheila to build and launch her self-love coaching program. Ebi, having overcome divorce and emotional domestic abuse, sought to use her experience to empower women to reclaim their self-love and transform their lives.
"Working with Wambui under her 12-week branding program was everything I needed to launch my online brand. When she says it's comprehensive and affordable, she means it. The program covered everything from brand positioning, identifying my offer, defining my ideal client profile, and pinpointing what makes my offer unique, to developing my brand identity, optimizing my pages and banners, logos, and mastering content creation (30 days of posts done with you). Additionally, the program included growth and networking strategies, culminating in the finalization of my website. She simply shortened my learning curve. I would recommend her to anyone looking to position themselves online. It's great value for money.""
Challenge
Ebi Sheila needed a strategic framework to position her brand effectively online. Her primary goals were to gain clarity on monetizing her personal experiences and establish herself as a trusted coach for women navigating similar challenges.
Solution
We implemented a comprehensive strategy to build and launch Ebi Sheila’s brand and coaching program.
1. Brand Positioning
Conducted brand clarity calls to define her brand promise, tagline, target audience, unique value proposition, personality, messaging, and visual identity
2. Marketing Strategy
Developed lead nurturing and sales conversion strategies.
3. Program Development
Created her signature coaching programs and designed a lead magnet to drive sign-ups.
4. Website Design & Email Marketing
Designed her website, including a landing page integrated with email marketing tools for seamless engagement.
Results Recap
Our collaboration successfully launched Ebi Sheila’s brand and coaching program from scratch, including her online presence, website, and coaching programs. Key milestones include:
- LinkedIn Growth: 1,000+ new followers.
- Community Engagement: Established a nurturing and supportive online presence.
Final Thought
Through strategic branding, Ebi Sheila is now recognized as an authority in self-love coaching, fostering deep connections with her audience and converting leads into loyal clients.
