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Centre for Corporate Governance (CCG)

Centre For Corporate Governance(CCG)

As a leading virtual branding and marketing agency in Africa, we partnered with CCG to take their offline business online on LinkedIn and successfully promote their training programs 

The Centre for Corporate Governance (CCG) provides a wide range of specialized consultancy services designed to help entities enhance their corporate governance practices and procedures. Sound corporate governance makes organizations stronger, more efficient and more accountable. With good corporate governance structures and practices in place, entities mitigate risk, safeguard against mismanagement and are able to enhance their repute, attract investment and finances—giving them the fuel for growth.

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Challenge

CCG aimed to:

  • Launch their offline business online and increase brand awareness on LinkedIn and Facebook.
  • Build a following among their targeted audience, including CEOs, board members, and senior executives.
  • Equip their in-house team with skills in social media content creation and marketing strategies to continue scaling their online brand.

Solution

We collaborated closely with CCG to develop a strategy that aligned with their goals:

1. Brand Positioning

  • Conducted brand clarity sessions to define their brand promise, tagline, target audience, unique value proposition, personality, messaging, and visual identity.
  • Optimized their LinkedIn and Facebook profiles, including creating a professional banner, updating the featured section, crafting an impactful headline, and revamping the “About” section.

2.Content Creation & Marketing Strategy:

  • Educated the team on structuring effective LinkedIn posts, including crafting compelling hooks, engaging body content, and actionable CTAs.
  • Created content for their LinkedIn account for one month, covering both the pre-launch and post-launch phases of their training programs.

Consultancy & Coaching:

  • Provided guidance on networking growth, lead nurturing, and sales conversion strategies.
  • Conducted training sessions on monetization strategies tailored to their business needs.

Results Recap

Our collaboration significantly enhanced CCG’s online presence and equipped their team with the tools and confidence to continue building their brand independently. Key achievements include:

  • LinkedIn Growth: Increased their follower count from 300 to an engaged following of 1,900.
  • Team Empowerment: The in-house marketer is now well-versed in content creation and marketing strategy, continuing to build an engaged community.
  • Thought Leadership: CCG is now well-positioned as thought leaders in corporate governance training and coaching for CEOs, board members, and senior executives.

Final Thought

Through a strategic and personalized approach, CCG is now better equipped to attract and engage their target audience, establishing a strong online presence and reputation in the corporate governance sector.