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Here’s how we increased engagement, decreased response time, and generated more high quality leads.
Caroline Gikonyo
Caroline Gikonyo
As a leading virtual branding and marketing agency in Africa, we partnered with Caroline Gikonyo to elevate the online presence of her coaching business on LinkedIn and successfully launch her EEC Program.
Caroline Gikonyo is a Transformational Life Coach and Co-Founder of Biashara 360. A Certified Life Coach and NLP Practitioner, she has been coaching high-achieving professional and business women since 2011. Over the years, Caroline has helped hundreds of women overcome challenges, regain confidence, reduce overwhelm, and thrive in their lives, careers, and businesses.
"Wambui Kuria’s branding and marketing program transformed my LinkedIn presence. She conducted a thorough brand audit, revamped my profile, and guided me through content creation and marketing strategies. Wambui optimized my profile design and messaging with clear calls to action and provided training on impactful posts and strategic networking. She also managed a month's worth of LinkedIn posts and played a key role in launching my lead magnet, a 5-day email course. I highly recommend Wambui for her exceptional expertise in elevating brands and improving messaging and marketing strategies.."
Challenge
Caroline wanted to:
- Increase her visibility and brand awareness on LinkedIn.
- Launch her Email-Based Coaching Course (EEC Program) to reach a wider audience and offer valuable insights to her target clients.
- Equip herself with the skills to independently manage and grow her online presence post-launch.
Solution
We worked closely with Caroline to develop a strategy that met her goals.
1. Brand Positioning
- Conducted brand clarity sessions to define her brand promise, tagline, target audience, unique value proposition, personality, messaging, and visual identity.
- Optimized her LinkedIn profile, including creating a professional banner, updating her featured section, crafting an impactful headline, and revamping her “About” section.
2.Content Creation & Marketing Strategy:
- Taught her how to structure LinkedIn posts effectively, including crafting compelling hooks, engaging body content, and actionable CTAs.
- Created content for her LinkedIn account for one month, covering both the pre-launch and post-launch phases of her email-based course.
Consultancy & Coaching:
- Provided guidance on networking growth, lead nurturing, and sales conversion strategies.
- Conducted training sessions on monetization strategies tailored to her coaching business.
Live Sessions:
Supported her in hosting an engaging live session on LinkedIn, discussing pricing strategies for freelancers and small business owners.
Results Recap
Our collaboration successfully elevated Caroline Gikonyo’s online presence while equipping her with the tools and confidence to continue building her brand independently. Key achievements include:
- LinkedIn Growth: Over 4,000 new followers.
- Course Sign-Ups: Secured more than 20 sign-ups for her Email-Based Coaching Course.
- Community Engagement: Hosted an interactive live session on LinkedIn, which resonated strongly with her target audience.
Final Thought
Through a strategic and personalized approach, Caroline is now well-positioned as a thought leader in transformational coaching, empowering professional and businesswomen to thrive.
